Every company has its own experience on Twitter. But whether a business has been here for a couple of years or just a few months, its twitterers tend to find that certain approaches lead to success. In this section, we share that wisdom, which falls into a couple of big categories.
Think about Twitter as a place to build relationships
Instead of approaching Twitter as a place to broadcast information about your company, think of it as a place to build relationships. Put into practice, that means you could do things like:
Include in your Bio and/or custom background the names (or @usernames) of...





